MACMILLAN, MUIR & ASSOCIATES DEFINING THE FIELD OF BRAIN MEDICINE EST. 2026
MacMillan, Muir & Associates

CONSULTING

Advice with skin in the game.

Clinical strategy, product, technology and innovation. We have built and sold practices, run a national network, sat on payer calls and regulatory panels, and shipped software clinicians actually use. We bring that to companies that want the mechanics, not the slide deck.

ALL WAYS TO ENGAGE

WHAT WE TAKE ON

Where we are useful.

  • Clinical strategy for interventional psychiatry practices and networks: service design, staffing, protocols, quality
  • Product and measurement for health-technology companies: what clinicians will use, what payers will accept, what the evidence supports
  • Coverage policy and prior authorization: how to get a treatment paid for, from first contact with a payer to appeal
  • REMS, documentation and compliance workflows for esketamine and the psychedelic therapies to come
  • Medical affairs, key-opinion-leader engagement and scientific communication
  • Expert witness work in psychiatry (Owen), including federal court

TRACK RECORD

Who we have worked with.

Carlene

Chief Medical Officer of Osmind, the electronic health record for interventional and psychedelic psychiatry, 2021 to 2025. Advisor to First Tracks PBC, where she led development of a coverage policy for accelerated and fMRI-guided TMS. Psychiatric consultant to primary care through RubiconMD and Oak Street Health. Equity advisor to AMPA; consultant to EMOBOT; anchors the clinical advisory board of Ginko, the doctor-backed digital-wellness app for families.

Owen

Chief Medical Officer of Neurolief. Senior medical advisor to Ampa Health; chief medical officer of iRxReminder, with NIMH-funded work on video detection of tardive dyskinesia. Advisor to Magnus Medical, Spring Health, Psyrin, Videra Health, Graymatters Health, Outro Health, Soniera Bio and others. Former founder and CMO of Fermata and co-founder of Sphere Health.

We disclose every current relationship when we speak, write or advise, and we do not take engagements that conflict with the care of our own patients.

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Have a problem worth solving?

A paragraph about the company and the question is enough to start.

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